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渠道冲突管理是渠道管理的重要内容,而渠道冲突管理的核心是设计有效的渠道成员激励机制。本文通过建立渠道成员激励的委托代理模型,得到渠道成员努力水平可以观测和不可观测下的最优激励合同,并对边际产出、成本系数、绝对风险规避程度、不确定性随机变量方差等因素对渠道成员激励机制的影响进行探讨。  相似文献
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Consider a supply chain involving one manufacturer and one independent retailer. The manufacturer distributes her product to the end consumer through the independent retailer as well as through her direct channel. Each of the two channels faces a stochastic demand. If one channel is out of stock, a fraction of the unsatisfied customers visit the other channel, which induces inventory competition between the channels. Under the scenario described above, will the manufacturer ever undercut the retailer’s order when the capacity is infinite? What are the equilibria of the game? How does a capacity constraint affect the equilibrium outcome? What is the optimal inventory allocation strategy for the manufacturer? Using a game theoretic model we seek answers to the above questions. Both the capacitated and the infinite capacity games are considered. We establish the necessary condition for a manufacturer to undercut a retailer’s order and show that a manufacturer may deny the retailer of inventory even when the capacity is ample. We show that there can be an equilibrium in the capacitated game where a manufacturer might not use the entire capacity and still deny a retailer inventory. We also show that a mild capacity constraint may make both parties better off and thereby increase the total supply chain profit. We develop a simple yet practical contract called the reverse revenue sharing contract and show that along with a fixed franchise fee this contract can coordinates our decentralized supply chain.  相似文献
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自有品牌产品定价是电子商务环境下零售商实施渠道管理的关键因素,其合理与否直接影响到零售商利润和供应链稳定.鉴于此,针对存在供应链渠道冲突的零售商自有品牌定价问题,从协调的角度,利用对偶理论与优化模型,构建了基于最小协调成本的零售商自有品牌产品定价决策方法,并利用其探讨协调的经济意义,求解零售商自有品牌产品最优定价.结果表明,所构建的模型能够有效描述和解决零售商自有品牌产品定价问题,并在一定程度上消除供应链渠道冲突,保证供应商和零售商长期有效合作和供应链可持续发展.  相似文献
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一般二元叠加码(p,r,d)-superimposed codes(SC)是Kautz和Singleton码的推广,在有限集[n]上构作了(P,r,d)-SC码,并介绍了它在多路存取信道竞争消解方面的应用.  相似文献
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