On a cooperative advertising model for a supply chain with one manufacturer and one retailer

, , ,  and  recently studied a game-theoretic model for cooperative advertising in a supply chain consisting of one manufacturer and one retailer. However, the sales-volume (demand) function considered in this model can become negative for some values of the decision variables, and in fact, this does happen for the proposed Stackelberg and Nash equilibrium solutions. Yue et al. (2006) acknowledge the negativity problem and suggest two constraints to fix it; however, they do not incorporate these constraints into their mathematical analysis. In this paper, we show that the results obtained by analyzing the advertising model under the constraints suggested by Yue et al. can differ significantly from those obtained in the previous papers.     

Ordering policy and coordination of a supply chain with two-period demand uncertainty

We develop a two-period game model of a one-manufacturer and one-retailer supply chain to investigate the optimal decisions of the players, where stock-out and holding costs are incorporated into the model. The demand at each period is stochastic and price sharply drops in mid-life. We assume the retailer has a single order opportunity, and decides how much inventory to keep in the middle of selling season. We show that both the price-protection mid-life and end-of-life returns (PME) scheme and the only mid-life and end-of-life returns (ME) scheme may achieve channel coordination and access a ‘win-win’ situation under some conditions. The larger the lowest expected profit of the retailer, the lower the possibility of ‘win-win’ situation will be. Combined with the analysis of feasible regions for coordination policies, we find that PME scheme is not always better than ME scheme from the perspective of implementable mechanism. Finally, we find that adopting the dispose-down-to (DDT) policy can bring a larger improvement of the expected channel profit in the centralized setting, and it is interesting that by using DDT policy, double marginalization occurs only at Period 1, and however, does not plague the retailer in Period 2.     

Contract design and supply chain coordination in the electricity industry

In this article we propose a model of the supply chain in electricity markets with multiple generators and retailers and considering several market structures. We analyze how market design interacts with the different types of contract and market structure to affect the coordination between the different firms and the performance of the supply chain as a whole. We compare the implications on supply chain coordination and on the players’ profitability of two different market structures: a pool based market vs. bilateral contracts, taking into consideration the relationship between futures and spot markets. Furthermore, we analyze the use of contracts for differences and two-part-tariffs as tools for supply chain coordination. We have concluded that there are multiple equilibria in the supply chain contracts and structure and that the two-part tariff is the best contract to reduce double marginalization and increase efficiency in the management of the supply chain.     

On a multi-period supply chain system with supplementary order opportunity

This paper considers a supplementary supply–order system in a multi-period situation. In each period, the buyer first places an initial order based on the demand prediction; he has the opportunity to place a supplementary order with the supplier after the demand of that period is realized. The supplier maintains an inventory, and decides the quantity to be produced and the quantity to be provided for the supplementary order in each time period. We formulate the problem as a multi-period inventory game, and derive the optimal production and order policies for the supplier and buyer, respectively. The existence and uniqueness of Nash equilibrium is proved in the generalized multi-period setting, and the closed-form Nash equilibrium solution is obtained when the parameters are stationary. Numerical study is performed to reveal more managerial insights. We find that the supplementary supply–order mechanism, if designed properly, can effectively improve the multi-period supply chain performance.     

Supply chain coordination with insurance contract

We propose an insurance contract under which the supplier shares the risk of overstock and understock with the retailer, improving the efficiency of the supply chain with a newsvendor-type product. We first show that the insurance contract could coordinate the supply chain, and obtain bargaining solution in the supply chain model. Then we investigate the effects of agents’ risk aversion on the supply chain model and acquire the Pareto-optimal solution through the mean–variance approach. After that, we compare the insurance contract with the revenue sharing contract, focusing particularly on their differences. Finally, extensive numerical studies are conducted, and managerial implications are proposed.     

Analysis of supply chain coordination under fuzzy demand in a two-stage supply chain

This paper considers a two-stage supply chain coordination problem and focuses on the fuzziness aspect of demand uncertainty. We use fuzzy numbers to depict customer demand, and investigate the optimization of the vertically integrated two-stage supply chain under perfect coordination and contrast with the non-coordination case. As in the traditional probabilistic analysis, we prove that the maximum expected supply chain profit in a coordination situation is greater than the total profit in a non-coordination situation.     

Pricing policies for substitutable products in a supply chain with Internet and traditional channels

This study considers pricing policies in a supply chain with one manufacturer, who sells a product to an independent retailer and directly to consumers through an Internet channel. In addition to the manufacturer’s product, the retailer sells a substitute product produced by another manufacturer. Given the wholesale prices of the two substitute products, the manufacturer decides the retail price of the Internet channel, and the retailer decides the retail prices of the two substitute products. Both the manufacturer and the retailer choose their own decision variables to maximize their respective profits. This work formulates the price competition, using the settings of Nash and Stackelberg games, and derives the corresponding existence and uniqueness conditions for equilibrium solutions. A sensitivity analysis of an equilibrium solution is then conducted for the model parameters, and the profits are compared for two game settings. The findings show that improving brand loyalty is profitable for both of the manufacturer and retailer, and that an increased service value may alleviate the threat of the Internet channel for the retailer and increase the manufacturer’s profit. The study also derives some conditions under which the manufacturer and the retailer mutually prefer the Stackelberg game. Based on these results, this study proposes an appropriate cooperation strategy for the manufacturer and retailer.     

A supply chain model with direct and retail channels

We study a dual channel supply chain in which a manufacturer sells to a retailer as well as to consumers directly. Consumers choose the purchase channel based on price and service qualities. The manufacturer decides the price of the direct channel and the retailer decides both price and order quantity. We develop conditions under which the manufacturer and the retailer share the market in equilibrium. We show that the difference in marginal costs of the two channels plays an important role in determining the existence of dual channels in equilibrium. We also show that demand variability has a major influence on the equilibrium prices and on the manufacturer’s motivation for opening a direct channel. In the case that the manufacturer and the retailer coordinate and follow a centralized decision maker, we show that adding a direct channel will increase the overall profit. Our numerical results show that an increase in retailer’s service quality may increase the manufacturer’s profit in dual channel and a larger range of consumer service sensitivity may benefit both parties in the dual channel. Our results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.     

Strategic wholesale pricing in a supply chain with a potential entrant

This paper develops an adverse selection model for a two-stage supply chain with one supplier, one retailer, and a potential outside entrant supplier who makes a partially substitutable product. The work is different from most research on entry deterrence that only considers a single-stage model. Our main interest is to investigate how the incumbent supplier can strategically maximize her profit by a wholesale pricing policy when facing the potential entrant. We focus on a model where the entrant supplier will sell her product through the same incumbent retailer. We derive the optimal decisions for each player and study the comparative statics of the equilibrium. To investigate how the supply chain structure may affect the deterrence strategy of the incumbent supplier, we also consider three alternative models with different channel structures, when both suppliers sell their products directly, when the entrant has another independent retailer, and when the entrant sells her product directly. Through the comparison, we find that the existence of the common downstream retailer often enhances the deterring motivation of the incumbent supplier.     

The use of a premium-payment scheme in a supply chain involving capacity acquisition

We study a practice whereby a downstream firm makes to his supplier a premium-payment for a certain quantity of products. We show that the adoption of this practice can induce the supplier to build bigger capacity. The higher capacity level enables the supplier to satisfy a larger portion of demands from the downstream firm, and this leads to higher payoffs for both parties in the supply chain. With the assistance of an under-capacity penalty imposed on the supplier, this premium-payment scheme can help lure the parties into taking the channel-optimal actions. Our numerical examples help reveal various features of the scheme.     

A rewarding-punishing coordination mechanism based on Trust in a divergent supply chain

Coordination of decentralized supply chains using contract design is a problem that has been widely addressed in the literature. We consider a divergent supply chain including a supplier and several retailers producing fashion products with short sale seasons. The retailers cooperate with the supplier as sales agents; i.e., they work in the framework of revenue sharing contracts. Because of their proximity to the market, retailers can provide more accurate demand forecasts to the supplier that is used to decide on issues such as capacity building and market prices with regard to retailers stiff due dates, different lead times and different price-dependent demand functions. To ensure abundant supply and cope with the demand variability, the retailers have an incentive to exaggerate their private forecast information. In this study, we propose a new rewarding-punishing coordination mechanism based on trust between supply chain tiers, considered as a differentiation factor between honest and deceptive partners. An optimization model is developed as a building block of this mechanism. An approximation method is used to simplify and solve the problem. The model is then implemented using Monte-Carlo simulation in four different situations, according to 10 different strategies for forecast information sharing. The findings from the tests show that the mechanism including trust as a decisional factor performs better than ‘No Trust’ mechanism in all situations. These results suggest that taking into account Trust in designing coordination mechanism may have significant influence on the financial performance of the supply chain.     

Coordinating a decentralized supply chain with customer returns and price-dependent stochastic demand using a buyback policy

We investigate a decentralized supply chain that consists of a manufacturer and a retailer where the retailer simultaneously determines the retail price and order quantity while experiencing customer returns and price dependent stochastic demand. We propose an agreement between the manufacturer and the retailer that includes two buyback prices, one for unsold inventory and a second for customer returns, and show that this type of easy-to-implement agreement can achieve perfect supply chain coordination and be a win-win for both manufacturer and retailer when a complementary profit-sharing agreement is included.     

Double marginalization and coordination in the supply chain with uncertain supply

This paper explores a generalized supply chain model subject to supply uncertainty after the supplier chooses the production input level. Decentralized systems under wholesale price contracts are investigated, with double marginalization effects shown to lead to supply insufficiencies, in the cases of both deterministic and random demands. We then design coordination contracts for each case and find that an accept-all type of contract is required to coordinate the supply chain with random demand, which is a much more complicated situation than that with deterministic demand. Examples are provided to illustrate the application of our findings to specific industrial domains. Moreover, our coordination mechanisms are shown to be applicable to the multi-supplier situation, which fills the research gap on assembly system coordination with random yield and random demand under a voluntary compliance regime.     

Product variety and channel structure strategy for a retailer-Stackelberg supply chain

Motivated by the observations that the direct sales channel is increasingly used for customized products and that retailers wield leadership, we develop in this paper a retailer-Stackelberg pricing model to investigate the product variety and channel structure strategies of manufacturer in a circular spatial market. To avoid channel conflict, we consider the commonly observed case where the indirect channel sells standard products whereas the direct channel offers custom products. Our analytical results indicate that if the reservation price in the indirect channel is sufficiently low, adding the direct channel raises the unit wholesale price and retail price in the indirect channel due to customization in the direct channel. Despite the fact that dual channels for the retailer may dominate the single indirect channel, we find that the motivation for the manufacturer to use dual channels decreases with the unit production cost, while increases with (i) the marginal cost of variety, (ii) the retailer’s marginal selling cost, and (iii) the customer’s fit cost. Interestingly, our equilibrium analysis demonstrates that it is more likely for the manufacturer to use dual channels under the retailer Stackelberg channel leadership scenario than under the manufacturer Stackelberg scenario if offering a greater variety is very expensive. When offering a greater variety is inexpensive, the decentralization of the indirect channel may invert the manufacturer’s channel structure decision. Furthermore, endogenization of product variety will also invert the channel structure decision if the standard product’s reservation price is sufficiently low.     

Sustaining long-term supply chain partnerships using price-only contracts

In this paper, we study how an informal, long-term relationship between a manufacturer and a retailer performs in turbulent market environments characterized by uncertain demand. We show that the long-term partnership based on repeated interaction is sustainable under price-only contracts when the supply chain partners are sufficiently patient. That is, the channel can be coordinated over a long time horizon when the factor whereby the members discount the future value of this trusting relationship is sufficiently high. Second, above the minimum discount factor, a range of wholesale prices exists that can sustain the long-term partnership, and there are different possible profit divisions between the two players. Third, when the market is turbulent, i.e., either the expected demand or the demand variance changes from period to period according to a probabilistic law, it is typically less possible to sustain the long-term partnership in a booming market or in a market with low demand variability. Finally, obtaining more information about future market fluctuation may not help the supply chain to sustain the long-term partnership, due to partners’ strategic considerations. With the availability of the market signal, total supply chain profits increase, but the retailer may even be worse-off.     

Supply chain coordination with controllable lead time and asymmetric information

This paper considers coordinated decisions in a decentralized supply chain consisting of a vendor and a buyer with controllable lead time. We analyze two supply chain inventory models. In the first model we assume the vendor has complete information about the buyer’s cost structure. By taking both the vendor and the buyer’s individual rationalities into consideration, a side payment coordination mechanism is designed to realize supply chain Pareto dominance. In the second model we consider a setting where the buyer possesses private cost information. We design the coordination mechanism by using principal-agent model to induce the buyer to report his true cost structure. The solution procedures are also developed to get the optimal solutions of these two models. The results of numerical examples show that shortening lead time to certain extent can reduce inventory cost and the coordination mechanisms designed for both symmetric and asymmetric information situations are effective.     

Coordination mechanisms of supply chain systems

Supply chain management (SCM) has become an important management paradigm. As supply chain members are often separate and independent economic entities, a key issue in SCM is to develop mechanisms that can align their objectives and coordinate their activities so as to optimize system performance. In this paper, we provide a review of coordination mechanisms of supply chain systems in a framework that is based on supply chain decision structure and nature of demand. This framework highlights the behavioral aspects and information need in the coordination of a supply chain. The identification of these issues points out several directions of future research in this area.     

A distributed coordination mechanism for supply networks with asymmetric information

The paper analyses the problem of coordination in supply networks of multiple retailers and a single supplier, where partners have asymmetric, private information of demand and costs. After stating generic requirements like distributedness, truthfulness, efficiency and budget balance, we use the apparatus of mechanism design to devise a coordination mechanism that guarantees the above properties in the network. The resulting protocol is a novel realisation of the widely used Vendor Managed Inventory (VMI) where the responsibility of planning is at the supplier. We prove that together with the required generic properties a fair sharing of risks and benefits cannot be guaranteed. We illustrate the general mechanism with a detailed discussion of a specialised version, assuming that inventory planning is done according to the newsvendor model, and explore the operation of this protocol through computational experiments.     

Initiating a state of the art system for real-time supply chain coordination

Intelligent Wireless Web (IWW) employs the capabilities of high speed wireless networks and exploits the parallel advancements in Internet-based technologies such as the Semantic Web, Web Services, Agent-based Technologies, and context awareness. Considering its great potentials to be applied in business systems, we have devised an innovative model, based on the IWW services, for a typical mobile real-time supply chain coordination system which has been developed and tested in a real operational environment. Our article investigates the proposed system in this way: at the start, the building blocks of the IWW are discussed in detail. Then, we fully explain the basic concepts of mobile real-time supply chain coordination and concentrate on the motivations to implement such a modern system. The vision of intelligent wireless web services, as discussed in this paper, centers on the need to provide mobile supply chain members highly specific data and services in real-time on an as-needed basis, with the flexibility of use for the user. In this regard, we investigate nine enabling technologies of the IWW for our system and discuss how, by exploiting the convergence and synergy between different technologies, it has become possible to deliver intelligent wireless web support to mobile real-time supply chain coordination. Afterwards, a practical framework is clearly established in four phases. This initiative system has been implemented in the laboratory and has passed the evaluation processes successfully. Further details will be announced in near future in another research article.     

Coordinated decisions for substitutable products in a common retailer supply chain

This paper studies coordination mechanisms in a supply chain which consists of two suppliers with capacity uncertainties selling differential yet substitutable products through a common retailer who faces price-sensitive random demand of these two products. We develop in a noncompetitive setting three coordination models – revenue sharing, return policy, and combination of revenue sharing and return policy – and contrast them with a basic and uncoordinated model. We are able to establish the ordinal relationship among the retailer’s ordering and pricing decisions and analytically compare the performances between certain models when two suppliers are identical. We find that the retailer’s ordering and pricing decisions in the model with return policy in the case of identical suppliers are independent of demand or supply uncertainty. Our numerical results reveal that the performances of coordination models in the case of nonidentical suppliers resemble those in the case of identical suppliers. We find that the retailer will place a larger order quantity in models where her average cost per unit sold is smaller. We also find that product substitutability and uncertainties have different effects on chain performances.