Competitive facility location problem with attractiveness adjustment of the follower: A bilevel programming model and its solution

We are concerned with a problem in which a firm or franchise enters a market by locating new facilities where there are existing facilities belonging to a competitor. The firm aims at finding the location and attractiveness of each facility to be opened so as to maximize its profit. The competitor, on the other hand, can react by adjusting the attractiveness of its existing facilities with the objective of maximizing its own profit. The demand is assumed to be aggregated at certain points in the plane and the facilities of the firm can be located at predetermined candidate sites. We employ Huff’s gravity-based rule in modeling the behavior of the customers where the fraction of customers at a demand point that visit a certain facility is proportional to the facility attractiveness and inversely proportional to the distance between the facility site and demand point. We formulate a bilevel mixed-integer nonlinear programming model where the firm entering the market is the leader and the competitor is the follower. In order to find the optimal solution of this model, we convert it into an equivalent one-level mixed-integer nonlinear program so that it can be solved by global optimization methods. Apart from reporting computational results obtained on a set of randomly generated instances, we also compute the benefit the leader firm derives from anticipating the competitor’s reaction of adjusting the attractiveness levels of its facilities. The results on the test instances indicate that the benefit is 58.33% on the average.     

A cover-based competitive location model

In this paper we propose a new approach to estimating market share captured by competing facilities. The approach is based on cover location models. Each competing facility has a ‘sphere of influence’ determined by its attractiveness level. More attractive facilities have a larger radius of the sphere of influence. The buying power of a customer within the sphere of influence of several facilities is equally divided among the competing facilities. The buying power of a customer within the sphere of influence of no facility is lost. Assuming the presence of competition in the area, the objective is to add a number of new facilities to a chain of existing facilities in such a way that the increase of market share captured by the chain is maximized. The model is formulated and analysed. Optimal and heuristic solution algorithms are designed. Computational experiments demonstrate the effectiveness of the proposed algorithms.     

A discrete competitive facility location model with variable attractiveness

We consider the discrete version of the competitive facility location problem in which new facilities have to be located by a new market entrant firm to compete against already existing facilities that may belong to one or more competitors. The demand is assumed to be aggregated at certain points in the plane and the new facilities can be located at predetermined candidate sites. We employ Huff's gravity-based rule in modelling the behaviour of the customers where the probability that customers at a demand point patronize a certain facility is proportional to the facility attractiveness and inversely proportional to the distance between the facility site and demand point. The objective of the firm is to determine the locations of the new facilities and their attractiveness levels so as to maximize the profit, which is calculated as the revenue from the customers less the fixed cost of opening the facilities and variable cost of setting their attractiveness levels. We formulate a mixed-integer nonlinear programming model for this problem and propose three methods for its solution: a Lagrangean heuristic, a branch-and-bound method with Lagrangean relaxation, and another branch-and-bound method with nonlinear programming relaxation. Computational results obtained on a set of randomly generated instances show that the last method outperforms the others in terms of accuracy and efficiency and can provide an optimal solution in a reasonable amount of time.     

A robust model for a leader–follower competitive facility location problem in a discrete space

This paper aims at determining the optimal locations for the leader’s new facilities under the condition that the number of the follower’s new facilities is unknown for the leader. The leader and the follower have some facilities in advance. The first competitor, the leader, opens p new facilities in order to increase her own market share. On the other hand, she knows that her competitor, the follower, will react to her action and locate his new facilities as well. The number of the follower’s new facilities is unknown for the leader but it is assumed that the leader knows the probability of opening different numbers of the follower’s new facilities. The leader aims at maximizing her own market share after the follower’s new facilities entry. The follower’s objective is also to maximize his own market share. Since the number of the follower’s new facilities is unknown for leader, “Robust Optimization” is used for maximizing the leader’s market share and making the obtained results “robust” in various scenarios in terms of different numbers of the follower’s new facilities. The optimal locations for new facilities of both the leader and the follower are chosen among pre-determined potential locations. It is assumed that the demand is inelastic. The customers probabilistically meet their demands from all different facilities and the demand level which is met by each facility is computed by Huff rule. The computational experiments have been applied to evaluate the efficiency of the proposed model.     

Optimizing pricing and location decisions for competitive service facilities charging uniform price

In this paper, we present the problem of optimizing the location and pricing for a set of new service facilities entering a competitive marketplace. We assume that the new facilities must charge the same (uniform) price and the objective is to optimize the overall profit for the new facilities. Demand for service is assumed to be concentrated at discrete demand points (customer markets); customers in each market patronize the facility providing the highest utility. Customer demand function is assumed to be elastic; the demand is affected by the price, facility attractiveness, and the travel cost for the highest-utility facility. We provide both structural and algorithmic results, as well as some managerial insights for this problem. We show that the optimal price can be selected from a certain finite set of values that can be computed in advance; this fact is used to develop an efficient mathematical programming formulation for our model.     

Location of retail facilities under conditions of uncertainty

Models for the optimal location of retail facilities are typically premised on current market conditions. In this paper we incorporate future market conditions into the model for the location of a retail facility. Future market conditions are analyzed as a set of possible scenarios. We analyze the problem of finding the best location for a new retail facility such that the market share captured at that location is as close to the maximum as possible regardless of the future scenario. The objective is the minimax regret which is widely used in decision analysis. To illustrate the models an example problem is analyzed and solved in detail.     

Validating the Gravity-Based Competitive Location Model Using Inferred Attractiveness

The attractiveness of retail facilities is an essential component of models analyzing competition among retail facilities. In this paper we introduce an innovative method for inferring retail facility attractiveness. Readily available data from secondary sources about customers' buying power and sales volumes obtained by competing retail facilities are used. The gravity-based competitive facility location model is used to predict sales. The attractiveness of the retail facilities are inferred from these data.The procedure is used to confirm the gravity competitive facility location model. Inferred attractiveness results based on empirical data from Orange County, California, were compared with an independent survey with excellent match.     

Profit maximization and reduction of the cannibalization effect in chain expansion

We consider the facility location problem for an expanding chain which competes with other chains offering the same goods or service in a geographical area. Customers are supposed to select the facility with maximum utility to be served and facilities in the expanding chain may have different owners. We first use the weighted method to develop an integer linear programming model to obtain Pareto optimal locations related to the inner competition between the owners of the old facilities and the owners of the new facilities. This model is applied to maximizing the profit of the expanding chain taking into account the loss in market share of its old facilities caused by the entering of new facilities (cannibalization effect). A study with data of Spanish municipalities shows that the cannibalization effect can be significantly reduced by sacrificing a small portion of profit.     

An analytical approach to the facility location and capacity acquisition problem under demand uncertainty

This article presents an analysis of facility location and capacity acquisition under demand uncertainty. A novel methodology is proposed, in which the focus is shifted from the precise representation of facility locations to the market areas they serve. This is an extension of the optimal market area approach in which market area size and facility capacity are determined to minimize the total cost associated with fixed facility opening, variable capacity acquisition, transportation, and shortage. The problem has two variants depending on whether the firm satisfies shortages by outsourcing or shortages become lost sales. The analytical approach simplifies the problem considerably and leads to intuitive and insightful models. Among several other results, it is shown that fewer facilities are set up under lost sales than under outsourcing. It is also shown that the total cost in both models is relatively insensitive to small deviations in optimal capacity choices and parameter estimations.     

Competitive facility location and design with reactions of competitors already in the market

A new retail facility is to locate and its service quality is to determine where similar facilities of competitors offering the same goods are already present. The market share captured by each facility depends on its distance to customers and its quality, which is described by a probabilistic Huff-like model. In order to maximize the profit of the new facility, a two-stage method is developed, which takes into account the reactions of the competitors. In the quality decision stage, the competitive decision process occurring among facilities is modelled as a game, whose solution is given by its Nash equilibrium. The solution, which can be represented as functions of the location of the new facility, is obtained by analytical resolution of a system of equations in the case of one facility in the market or by polynomial approximation in the case of multiple facilities. In the location decision stage, an interval based global optimization method is used to determine the best location of the new facility. Numerical experiments on randomly generated instances demonstrate the effectiveness of the method.     

竞争环境下截流设施选址问题

研究企业新建设施时,市场上已有设施存在的情况下,使本企业总体利润最大的截流设施选址问题。在一般截留设施选址模型的基础上引入引力模型,消费者到某个设施接受服务的概率与偏离距离及设施的吸引力相关,同时设施的建设费用与设施吸引力正相关,建立非线性整数规划模型并使用贪婪算法进行求解。数值分析表明,该算法求解速度快,模型计算精度较高。     

A Bilevel p-median model for the planning and protection of critical facilities

The bilevel p-median problem for the planning and protection of critical facilities involves a static Stackelberg game between a system planner (defender) and a potential attacker. The system planner determines firstly where to open p critical service facilities, and secondly which of them to protect with a limited protection budget. Following this twofold action, the attacker decides which facilities to interdict simultaneously, where the maximum number of interdictions is fixed. Partial protection or interdiction of a facility is not possible. Both the defender’s and the attacker’s actions have deterministic outcome; i.e., once protected, a facility becomes completely immune to interdiction, and an attack on an unprotected facility destroys it beyond repair. Moreover, the attacker has perfect information about the location and protection status of facilities; hence he would never attack a protected facility. We formulate a bilevel integer program (BIP) for this problem, in which the defender takes on the leader’s role and the attacker acts as the follower. We propose and compare three different methods to solve the BIP. The first method is an optimal exhaustive search algorithm with exponential time complexity. The second one is a two-phase tabu search heuristic developed to overcome the first method’s impracticality on large-sized problem instances. Finally, the third one is a sequential solution method in which the defender’s location and protection decisions are separated. The efficiency of these three methods is extensively tested on 75 randomly generated instances each with two budget levels. The results show that protection budget plays a significant role in maintaining the service accessibility of critical facilities in the worst-case interdiction scenario.     

A hierarchical location-allocation model with allocations based on facility size

In this paper, I address the location of successively inclusive hierarchical facility systems. Location analysts have traditionally generated such systems under two unrealistic assumptions — first, that facilities can be located independently at each level, and secondly, that patrons will invariably attend the closest facility offering a particular level of service. In this paper, I employ a heuristic method which allows all levels to be located simultaneously. Further, I introduce an objective function based on a negative exponential adaption of Reilly's retail gravitation law which accounts for the differential attractivess of facilities at different levels.     

Multi-objective competitive location problem with distance-based attractiveness and its best non-dominated solution

The multi-objective competitive location problem (MOCLP) with distance-based attractiveness is introduced. There are m potential competitive facilities and n demand points on the same plane. All potential facilities can provide attractiveness to the demand point which the facility attractiveness is represented as distance-based coverage of a facility, which is “full coverage” within the maximum full coverage radius, “no coverage” outside the maximum partial coverage radius, and “partial coverage” between those two radii. Each demand point covered by one of m potential facilities is determined by the greatest accumulated attractiveness provided the selected facilities and least accumulated distances between each demand point and selected facility, simultaneously. The tradeoff of maximum accumulated attractiveness and minimum accumulated distances is represented as a multi-objective optimization model. A proposed solution procedure to find the best non-dominated solution set for MOCLP is introduced. Several numerical examples and instances comparing with introduced and exhaustive method demonstrates the good performance and efficiency for the proposed solution procedure.     

An Iterated Local Search for the Budget Constrained Generalized Maximal Covering Location Problem

Capacitated covering models aim at covering the maximum amount of customers’ demand using a set of capacitated facilities. Based on the assumptions made in such models, there is a unique scenario to open a facility in which each facility has a pre-specified capacity and an operating budget. In this paper, we propose a generalization of the maximal covering location problem, in which facilities have different scenarios for being constructed. Essentially, based on the budget invested to construct a given facility, it can provide different service levels to the surrounded customers. Having a limited budget to open the facilities, the goal is locating a subset of facilities with the optimal opening scenario, in order to maximize the total covered demand and subject to the service level constraint. Integer linear programming formulations are proposed and tested using ILOG CPLEX. An iterated local search algorithm is also developed to solve the introduced problem.     

A two-level evolutionary algorithm for solving the facility location and design (1|1)-centroid problem on the plane with variable demand

In this work, the problem of a company or chain (the leader) that considers the reaction of a competitor chain (the follower) is studied. In particular, the leader wants to set up a single new facility in a planar market where similar facilities of the follower, and possibly of its own chain, are already present. The follower will react by locating another single facility after the leader locates its own facility. Both the location and the quality (representing design, quality of products, prices, etc.) of the new leader’s facility have to be found. The aim is to maximize the profit obtained by the leader considering the future follower’s entry. The demand is supposed to be concentrated at n demand points. Each demand point splits its buying power among the facilities proportionally to the attraction it feels for them. The attraction of a demand point for a facility depends on both the location and the quality of the facility. Usually, the demand is considered in the literature to be fixed or constant regardless the conditions of the market. In this paper, the demand varies depending on the attraction for the facilities. Taking variable demand into consideration makes the model more realistic. However, it increases the complexity of the problem and, therefore, the computational effort needed to solve it. Three heuristic methods are proposed to cope with this hard-to-solve global optimization problem, namely, a grid search procedure, a multistart algorithm and a two-level evolutionary algorithm. The computational studies show that the evolutionary algorithm is both the most robust algorithm and the one that provides the best results.     

Location of Multiple-Server Congestible Facilities for Maximizing Expected Demand, when Services are Non-Essential

We formulate a model for locating multiple-server, congestible facilities. Locations of these facilities maximize total expected demand attended over the region. The effective demand at each node is elastic to the travel time to the facility, and to the congestion at that facility. The facilities to be located are fixed, so customers travel to them in order to receive service or goods, and the demand curves at each demand node (which depend on the travel time and the queue length at the facility), are known. We propose a heuristic for the resulting integer, nonlinear formulation, and provide computational experience.     

On the complexity of the (r|p)-centroid problem in the plane

In the (r∣p)-centroid problem, two players, called leader and follower, open facilities to service clients. We assume that clients are identified with their location on the Euclidean plane, and facilities can be opened anywhere in the plane. The leader opens p facilities. Later on, the follower opens r facilities. Each client patronizes the closest facility. In case of ties, the leader’s facility is preferred. The goal is to find p facilities for the leader to maximize his market share. We show that this Stackelberg game is \(\varSigma_{2}^{P}\) -hard. Moreover, we strengthen the previous results for the discrete case and networks. We show that the game is \(\varSigma_{2}^{P}\) -hard even for planar graphs for which the weights of the edges are Euclidean distances between vertices.     

带覆盖需求约束的设施选址问题

带覆盖需求约束的设施选址问题(FLPWCDL)研究:客户必须在规定的响应半径内被服务,并要求服务站能够覆盖规定的需求数量,如何选择合适的服务站,使总成本(建站成本+路线成本)最小.FLPWCDL广泛应用于应急服务、物流、便利店等服务站的选址.建立了问题的混合整数规划模型,并构造了求解FLPWCDL的Benders分解算法,计算实验显示Benders分解算法具有非常高的求解效率与求解质量.     

考虑顾客便利半径和质量阈值的竞争设施选址问题

在竞争设施选址问题中,顾客选择行为是决定设施占领市场份额的重要因素,其描述了需求在设施之间的分配方式。为了贴近顾客真实的光顾行为,本文提出了一种考虑顾客便利半径和质量阈值的顾客选择规则,并研究了在该规则下市场中新进入公司的竞争设施选址问题。提出了一种基于排名的遗传算法(RGA)求解该问题,并将该算法与经典遗传算法(GA)和基于排名的离散优化算法(RDOA)进行了比较,结果说明了算法的有效性以及模型中质量阈值的重要性。