基于改进RFM模型对民航客户的细分研究

近年来航空公司将客户分成不同的群体为了给客户提供差异化服务和有针对性的营销.现有传统的客户细分RFM模型由于存在缺乏科学的指标建立,已无法准确和完整的描述实际情况中客户的细分结果,根据民航客户价值的特点,在传统客户细分的RFM模型上进行改进,创建LRFMC模型,对某航空公司客户采用数据挖掘K-means算法进行聚类分析,得到航空公司旅客分类的结果.依据细分结果对不同旅客提供差异化的服务和有针对性的营销策略,改善民航企业的服务质量,提高民航企业在市场中的竞争力.     

基于k-means和邻域粗糙集的航空客户价值分类研究

对客户价值进行分类, 识别重要价值客户, 对航空公司获利至关重要。本文提出了基于k-means和邻域粗糙集的航空客户价值分类模型。首先, 从客户的当前价值和潜在价值双视角出发, 建立了航空客户综合价值评价指标体系; 之后, 采用基于Elbow的k-means方法对航空客户进行聚类, 采用邻域粗糙集方法对决策系统进行指标约简, 根据约简后的决策系统完成客户价值初筛。评估前先使用SMOTE方法消除数据的不平衡性, 而后采用网格搜索组合分类器的方法对航空客户价值分类的效果进行评估和检验。最后, 根据评估结果对航空客户价值细分。文末, 对国内某航空公司的62988条真实客户记录进行了实证分析和验证, 其中, 潜在VIP客户群的分类准确率达到了92%, 从而为航空客户价值分类提供了一种新思路。     

基于正态混合模型的贝叶斯分类方法及其应用

本文主要研究正态混合模型的贝叶斯分类方法.贝叶斯分类以后验概率最大为准则,后验概率需要估计相关的条件分布.对于连续型数据的分类,其数据由多个类别混合而成,仅用单一分布难以描述,此时混合模型是一个较好的选择,并且可由EM算法获得.模拟实验表明,基于正态混合模型的贝叶斯分类方法是可行有效的.对于特征较多的分类,不同特征对分类的影响不同,本文对每个特征应用基于正态混合模型的贝叶斯分类方法构建基本分类器,然后结合集成学习,用AdaBoost算法赋予每个分类器权重,再线性组合它们得到最终分类器.通过UCI数据库中实际的Wine Data Set验证表明,本文分类方法与集成学习的结合可以得到高准确率和稳定的分类.     

基于组合权重的系统评价模型

提出了基于组合权重的系统评价新模型 ( CWSE) ,即 :直接根据评价指标样本数据集 ,用基于加速遗传算法的投影寻踪方法确定各评价指标的分类权重 ,用基于加速遗传算法的层次分析法确定各评价指标的排序权重 ,用加速遗传算法对各评价指标的分类权重和排序权重进行综合得到组合权重 ,然后以这些组合权重与各评价对象相应评价指标的标准化值进行加权平均 ,得到系统评价的综合指标值 ,据此可对各评价对象进行分类排序 .用 CW SE模型评价中国 30个区域 1995年开发度的结果表明 ,根据开发度的强弱可把这些区域分成 3个强开发区域、6个较强开发区域、10个中等开发区域和 11个弱开发区域 ;CWSE模型简便、通用 ,计算结果较为客观和稳定 ,为系统工程理论和实践提供了新的研究方法 .     

基于RS-Bag分类器集成技术的上市公司财务危机预测

财务危机预测是金融管理决策中的重要问题,其实质是对未来财务状况的预报和分类。鉴于目前单一分类器预测性能不稳定,本文运用分类器集成技术,以BP神经网络为分类学习算法,建立基于RS-Bag算法的神经网络分类器集成模型。然后,以我国上市公司财务数据为例进行财务危机预测实证研究,结果表明,基于RS-Bag算法的神经网络分类器集成预测精度和泛化性能优于单一神经网络分类器,也优于Bagging分类器集成和RS分类器集成。     

基于组合赋权和VIKOR的学术期刊综合评价研究

针对传统学术期刊综合评价中指标权重大多为单一赋权且评价信息难以集结的问题,提出一种新的基于组合赋权和VIKOR的学术期刊综合评价模型.首先,分别利用DEMATEL方法和熵权法确定指标的主观权重和客观权重;然后,利用乘法归一化方法计算指标的组合权重;最后,基于VIKOR方法计算各方案的利益比率值并排序.以教育类期刊为研究对象,结果表明,模型不仅能够充分考虑学术期刊指标间的相互影响关系和指标提供的信息量,还可以有效避免个别较差指标的消极影响被其他指标中和,为学术期刊评价问题提供了一种新思路.     

基于改进Adaboost的信用评价方法

网络借贷环境下基于Adaboost的信用评价方法具有较高的基分类器分歧度和样本误分代价。现有研究没有考虑分歧度和误分代价对基分类器样本权重的影响,从而降低了网络借贷信用评价结果的有效性。为此,提出一种基于改进Adaboost的信用评价方法。该方法根据基分类器的误分率,样本在不同基分类器上分类结果的分歧程度,以及样本的误分代价等因素,调整Adaboost模型的样本赋权策略,使得改进后的Adaboost模型能够对分类困难样本和误分代价高的样本实施有针对性的学习,从而提高网络借贷信用评价结果的有效性。基于拍拍贷平台数据的实验结果表明,提出的方法在分类精度和误分代价等方面显著优于传统的基于Adaboost的信用评价方法。     

基于BalanceCascade-GBDT算法的类别不平衡虚假评论识别方法

虚假评论是电商发展过程中一个无法避免的难题. 针对在线评论数据中样本类别不平衡情况,提出基于BalanceCascade-GBDT算法的虚假评论识别方法. BalanceCascade算法通过设置分类器的误报率逐步缩小大类样本空间,然后集成所有基分类器构建最终分类器. GBDT以其高准确性和可解释性被广泛应用于分类问题中,并且作为样本扰动不稳定算法,是十分合适的基分类模型. 模型基于Yelp评论数据集,采用AUC值作为评价指标,并与逻辑回归、随机森林以及神经网络算法进行对比,实验证明了该方法的有效性.     

未确知测度模型在建筑节能方案评价中的应用

建筑节能方案评价是一个涉及多因素的系统工程,目前常用的单一指标评价并不能对节能方案的推广起至应有作用,根据我国能源政策设计了一套多指标综合评价体系.给出了一种定量化描述建筑节能方案评价指标的方法,建立了基于未确知测度的评价模型,并通过信息熵确立指标的分类权重,明显优于过去常用的AHP确定权重的主观判断方法,具有更高的科学性和实际应用价值,有利于优秀节能技术的扩散.     

非平衡数据集的支持向量域分类预测模型研究

基于非平衡数据集的支持向量域分类模型,提出了一种银行客户个人信用预测方法.首先分析了信用预测的主要方法及其不足,然后研究了支持向量域分类模型及其参数的非负二次规划乘性更新算法,进而提出基于支持向量域分类模型的银行客户个人信用预测方法,最后使用人工数据和实际数据对提出方法与支持向量机预测方法进行对比实验.实验结果表明对于银行客户个人信用预测的非平衡数据分析问题,基于支持向量域模型的分类预测方法更有效.     

Bayesian neural network learning for repeat purchase modelling in direct marketing

We focus on purchase incidence modelling for a European direct mail company. Response models based on statistical and neural network techniques are contrasted. The evidence framework of MacKay is used as an example implementation of Bayesian neural network learning, a method that is fairly robust with respect to problems typically encountered when implementing neural networks. The automatic relevance determination (ARD) method, an integrated feature of this framework, allows us to assess the relative importance of the inputs. The basic response models use operationalisations of the traditionally discussed Recency, Frequency and Monetary (RFM) predictor categories. In a second experiment, the RFM response framework is enriched by the inclusion of other (non-RFM) customer profiling predictors. We contribute to the literature by providing experimental evidence that: (1) Bayesian neural networks offer a viable alternative for purchase incidence modelling; (2) a combined use of all three RFM predictor categories is advocated by the ARD method; (3) the inclusion of non-RFM variables allows to significantly augment the predictive power of the constructed RFM classifiers; (4) this rise is mainly attributed to the inclusion of customer/company interaction variables and a variable measuring whether a customer uses the credit facilities of the direct mailing company.     

Diverse reduct subspaces based co-training for partially labeled data

Rough set theory is an effective supervised learning model for labeled data. However, it is often the case that practical problems involve both labeled and unlabeled data, which is outside the realm of traditional rough set theory. In this paper, the problem of attribute reduction for partially labeled data is first studied. With a new definition of discernibility matrix, a Markov blanket based heuristic algorithm is put forward to compute the optimal reduct of partially labeled data. A novel rough co-training model is then proposed, which could capitalize on the unlabeled data to improve the performance of rough classifier learned only from few labeled data. The model employs two diverse reducts of partially labeled data to train its base classifiers on the labeled data, and then makes the base classifiers learn from each other on the unlabeled data iteratively. The classifiers constructed in different reduct subspaces could benefit from their diversity on the unlabeled data and significantly improve the performance of the rough co-training model. Finally, the rough co-training model is theoretically analyzed, and the upper bound on its performance improvement is given. The experimental results show that the proposed model outperforms other representative models in terms of accuracy and even compares favorably with rough classifier trained on all training data labeled.     

A Semi-Supervised Learning Algorithm for Growing Neural Gas in Face Recognition

In many classification applications and face recognition tasks, there exist unlabelled data available for training along with labelled samples. The use of unlabelled data can improve the performance of a classifier. In this paper, a semi-supervised growing neural gas is proposed for learning with such partly labelled datasets in face recognition applications. The classifier is first trained on the labelled data and then gradually unlabelled data is classified and added to the training data. The classifier is retrained; and so on. The proposed iterative algorithm conforms to the EM framework and is demonstrated, on both artificial and real datasets, to significantly boost the classification rate with the use of unlabelled data. The improvement is particularly great when the labelled dataset is small. Comparison with support vector machine classifiers is also given. The algorithm is computationally efficient and easy to implement.     

A new column generation algorithm for Logical Analysis of Data

We present a new column generation algorithm for the determination of a classifier in the two classes LAD (Logical Analysis of Data) model. Unlike existing algorithms who seek a classifier that at the same time maximizes the margin of correctly classified observations and minimizes the amount of violations of incorrectly classified observations, we fix the margin to a difficult-to-achieve target and minimize a piecewise convex linear function of the violation of incorrectly classified observations. Moreover a part of the training set, called control set, is reserved to select, among all feasible classifiers found by the algorithm, the one with highest performance on that set. One advantage of the proposed algorithm is that it essentially does not require any calibration. Computational results are presented that show the effectiveness of this approach.     

Facial expression classification: An approach based on the fusion of facial deformations using the transferable belief model

A method for the classification of facial expressions from the analysis of facial deformations is presented. This classification process is based on the transferable belief model (TBM) framework. Facial expressions are related to the six universal emotions, namely Joy, Surprise, Disgust, Sadness, Anger, Fear, as well as Neutral. The proposed classifier relies on data coming from a contour segmentation technique, which extracts an expression skeleton of facial features (mouth, eyes and eyebrows) and derives simple distance coefficients from every face image of a video sequence. The characteristic distances are fed to a rule-based decision system that relies on the TBM and data fusion in order to assign a facial expression to every face image. In the proposed work, we first demonstrate the feasibility of facial expression classification with simple data (only five facial distances are considered). We also demonstrate the efficiency of TBM for the purpose of emotion classification. The TBM based classifier was compared with a Bayesian classifier working on the same data. Both classifiers were tested on three different databases.     

基于收益管理和仿真的第三方仓储资源分配

针对不确定市场需求条件下第三方仓储资源的能力规划与分配问题,构建随机数学规划模型,理论分析证明了最优资源分配量的存在性,并指出最优资源分配量是单位资源成本的递减函数、单位资源收益和单位损失成本的递增函数。鉴于解析求解的复杂性,基于收益管理思想,结合离散事件仿真技术和响应曲面法,提出一种新的分析求解框架:收益管理用于细分顾客、构建资源分配策略,仿真模型刻画系统随机特性并评估系统绩效指标,响应曲面法则优化分配策略并探寻绩效改进方向。案例研究和仿真实验结果显示,根据顾客类别分配仓储能力的策略优于传统的先到先服务策略,收益管理、响应曲面法与仿真的综合集成,能够提高系统收益,从而使本文所提方法体系得到了有效验证。     

A fuzzy random forest

When individual classifiers are combined appropriately, a statistically significant increase in classification accuracy is usually obtained. Multiple classifier systems are the result of combining several individual classifiers. Following Breiman’s methodology, in this paper a multiple classifier system based on a “forest” of fuzzy decision trees, i.e., a fuzzy random forest, is proposed. This approach combines the robustness of multiple classifier systems, the power of the randomness to increase the diversity of the trees, and the flexibility of fuzzy logic and fuzzy sets for imperfect data management. Various combination methods to obtain the final decision of the multiple classifier system are proposed and compared. Some of them are weighted combination methods which make a weighting of the decisions of the different elements of the multiple classifier system (leaves or trees). A comparative study with several datasets is made to show the efficiency of the proposed multiple classifier system and the various combination methods. The proposed multiple classifier system exhibits a good accuracy classification, comparable to that of the best classifiers when tested with conventional data sets. However, unlike other classifiers, the proposed classifier provides a similar accuracy when tested with imperfect datasets (with missing and fuzzy values) and with datasets with noise.     

Financial decision support with hybrid genetic and neural based modeling tools

This paper presents a comparative investigation of hybrid genetic classifiers vis-a-vis neural classifiers and statistical models in the financial domain. It is hypothesized that the proposed hybrid genetic classifier will perform better than the statistical counterpart. We provide a brief overview of the hybrid genetic classifier and discuss the design issues when applied to developing classification models for financial decision support. Further, the models are tested on a liquidation-merger problem. Results are consistent with the hypothesized premise. The proposed genetic classifiers outperform the statistical model. Implications of the comparison and issues for future research are addressed.