A discrete competitive facility location model with variable attractiveness

We consider the discrete version of the competitive facility location problem in which new facilities have to be located by a new market entrant firm to compete against already existing facilities that may belong to one or more competitors. The demand is assumed to be aggregated at certain points in the plane and the new facilities can be located at predetermined candidate sites. We employ Huff's gravity-based rule in modelling the behaviour of the customers where the probability that customers at a demand point patronize a certain facility is proportional to the facility attractiveness and inversely proportional to the distance between the facility site and demand point. The objective of the firm is to determine the locations of the new facilities and their attractiveness levels so as to maximize the profit, which is calculated as the revenue from the customers less the fixed cost of opening the facilities and variable cost of setting their attractiveness levels. We formulate a mixed-integer nonlinear programming model for this problem and propose three methods for its solution: a Lagrangean heuristic, a branch-and-bound method with Lagrangean relaxation, and another branch-and-bound method with nonlinear programming relaxation. Computational results obtained on a set of randomly generated instances show that the last method outperforms the others in terms of accuracy and efficiency and can provide an optimal solution in a reasonable amount of time.     

Solving a Huff-like competitive location and design model for profit maximization in the plane

A chain wants to set up a single new facility in a planar market where similar facilities of competitors, and possibly of its own chain, are already present. Fixed demand points split their demand probabilistically over all facilities in the market proportionally with their attraction to each facility, determined by the different perceived qualities of the facilities and the distances to them, through a gravitational or logit type model. Both the location and the quality (design) of the new facility are to be found so as to maximise the profit obtained for the chain. Several types of constraints and costs are considered.     

Location of retail facilities under conditions of uncertainty

Models for the optimal location of retail facilities are typically premised on current market conditions. In this paper we incorporate future market conditions into the model for the location of a retail facility. Future market conditions are analyzed as a set of possible scenarios. We analyze the problem of finding the best location for a new retail facility such that the market share captured at that location is as close to the maximum as possible regardless of the future scenario. The objective is the minimax regret which is widely used in decision analysis. To illustrate the models an example problem is analyzed and solved in detail.     

Heuristics for the facility location and design (1|1)-centroid problem on the plane

A chain (the leader) wants to set up a single new facility in a planar market where similar facilities of a competitor (the follower), and possibly of its own chain, are already present. The follower will react by locating another single facility after the leader locates its own facility. Fixed demand points split their demand probabilistically over all facilities in the market in proportion to their attraction to each facility, determined by the different perceived qualities of the facilities and the distances to them, through a gravitational model. Both the location and the quality (design) of the new leader’s facility are to be found. The aim is to maximize the profit obtained by the leader following the follower’s entry. Four heuristics are proposed for this hard-to-solve global optimization problem, namely, a grid search procedure, an alternating method and two evolutionary algorithms. Computational experiments show that the evolutionary algorithm called UEGO_cent.SASS provides the best results.     

A cover-based competitive location model

In this paper we propose a new approach to estimating market share captured by competing facilities. The approach is based on cover location models. Each competing facility has a ‘sphere of influence’ determined by its attractiveness level. More attractive facilities have a larger radius of the sphere of influence. The buying power of a customer within the sphere of influence of several facilities is equally divided among the competing facilities. The buying power of a customer within the sphere of influence of no facility is lost. Assuming the presence of competition in the area, the objective is to add a number of new facilities to a chain of existing facilities in such a way that the increase of market share captured by the chain is maximized. The model is formulated and analysed. Optimal and heuristic solution algorithms are designed. Computational experiments demonstrate the effectiveness of the proposed algorithms.     

Optimal location and design of a competitive facility

A single facility has to be located in competition with fixed existing facilities of similar type. Demand is supposed to be concentrated at a finite number of points, and consumers patronise the facility to which they are attracted most. Attraction is expressed by some function of the quality of the facility and its distance to demand. For existing facilities quality is fixed, while quality of the new facility may be freely chosen at known costs. The total demand captured by the new facility generates income. The question is to find that location and quality for the new facility which maximises the resulting profits.It is shown that this problem is well posed as soon as consumers are novelty oriented, i.e. attraction ties are resolved in favour of the new facility. Solution of the problem then may be reduced to a bicriterion maxcovering-minquantile problem for which solution methods are known. In the planar case with Euclidean distances and a variety of attraction functions this leads to a finite algorithm polynomial in the number of consumers, whereas, for more general instances, the search of a maximal profit solution is reduced to solving a series of small-scale nonlinear optimisation problems. Alternative tie-resolution rules are finally shown to result in problems in which optimal solutions might not exist.Mathematics Subject Classification (2000):90B85, 90C30, 90C29, 91B42Partially supported by Grant PB96-1416-C02-02 of the D.G.E.S. and Grant BFM2002-04525-C02-02 of Ministerio de Ciencia y Tecnología, Spain     

Strategic facility location: A review

Facility location decisions are a critical element in strategic planning for a wide range of private and public firms. The ramifications of siting facilities are broadly based and long-lasting, impacting numerous operational and logistical decisions. High costs associated with property acquisition and facility construction make facility location or relocation projects long-term investments. To make such undertakings profitable, firms plan for new facilities to remain in place and in operation for an extended time period. Thus, decision makers must select sites that will not simply perform well according to the current system state, but that will continue to be profitable for the facility's lifetime, even as environmental factors change, populations shift, and market trends evolve. Finding robust facility locations is thus a difficult task, demanding that decision makers account for uncertain future events. The complexity of this problem has limited much of the facility location literature to simplified static and deterministic models. Although a few researchers initiated the study of stochastic and dynamic aspects of facility location many years ago, most of the research dedicated to these issues has been published in recent years. In this review, we report on literature which explicitly addresses the strategic nature of facility location problems by considering either stochastic or dynamic problem characteristics. Dynamic formulations focus on the difficult timing issues involved in locating a facility (or facilities) over an extended horizon. Stochastic formulations attempt to capture the uncertainty in problem input parameters such as forecast demand or distance values. The stochastic literature is divided into two classes: that which explicitly considers the probability distribution of uncertain parameters, and that which captures uncertainty through scenario planning. A wide range of model formulations and solution approaches are discussed, with applications ranging across numerous industries.     

Hotelling's duopoly on a tree

This paper considers Hotelling's duopoly model on a tree. It is shown that if both competitors have price and location as decision variables, no equilibrium exists. If prices are fixed in advance by the competitors, equilibria may exist. Conditions for this case are developed. Then the related sequential location problem is investigated. It is shown that it is usually beneficial for a facility not to locate first but to react to its competitor's location choice.     

A two-level evolutionary algorithm for solving the facility location and design (1|1)-centroid problem on the plane with variable demand

In this work, the problem of a company or chain (the leader) that considers the reaction of a competitor chain (the follower) is studied. In particular, the leader wants to set up a single new facility in a planar market where similar facilities of the follower, and possibly of its own chain, are already present. The follower will react by locating another single facility after the leader locates its own facility. Both the location and the quality (representing design, quality of products, prices, etc.) of the new leader’s facility have to be found. The aim is to maximize the profit obtained by the leader considering the future follower’s entry. The demand is supposed to be concentrated at n demand points. Each demand point splits its buying power among the facilities proportionally to the attraction it feels for them. The attraction of a demand point for a facility depends on both the location and the quality of the facility. Usually, the demand is considered in the literature to be fixed or constant regardless the conditions of the market. In this paper, the demand varies depending on the attraction for the facilities. Taking variable demand into consideration makes the model more realistic. However, it increases the complexity of the problem and, therefore, the computational effort needed to solve it. Three heuristic methods are proposed to cope with this hard-to-solve global optimization problem, namely, a grid search procedure, a multistart algorithm and a two-level evolutionary algorithm. The computational studies show that the evolutionary algorithm is both the most robust algorithm and the one that provides the best results.     

Competitive facility location problem with attractiveness adjustment of the follower: A bilevel programming model and its solution

We are concerned with a problem in which a firm or franchise enters a market by locating new facilities where there are existing facilities belonging to a competitor. The firm aims at finding the location and attractiveness of each facility to be opened so as to maximize its profit. The competitor, on the other hand, can react by adjusting the attractiveness of its existing facilities with the objective of maximizing its own profit. The demand is assumed to be aggregated at certain points in the plane and the facilities of the firm can be located at predetermined candidate sites. We employ Huff’s gravity-based rule in modeling the behavior of the customers where the fraction of customers at a demand point that visit a certain facility is proportional to the facility attractiveness and inversely proportional to the distance between the facility site and demand point. We formulate a bilevel mixed-integer nonlinear programming model where the firm entering the market is the leader and the competitor is the follower. In order to find the optimal solution of this model, we convert it into an equivalent one-level mixed-integer nonlinear program so that it can be solved by global optimization methods. Apart from reporting computational results obtained on a set of randomly generated instances, we also compute the benefit the leader firm derives from anticipating the competitor’s reaction of adjusting the attractiveness levels of its facilities. The results on the test instances indicate that the benefit is 58.33% on the average.     

The use of state space relaxation for the dynamic facility location problem

Dynamic facility location is concerned with developing a location decision plan over a given planning horizon during which changes in the market and in costs are expected to occur. The objective is to select from a list of predetermined possible facility sites the locations of the facilities to use in each period of the planning horizon to minimise the total costs of operating the system. The costs considered here include not only transport and operation/maintenance charges but also relocation costs arising from the opening and closing of facilities as required by the plan.The problem is formulated in terms of dynamic programming but for simplicity with restrictions on the numbers of facilities that can be opened in a given period. The problem was solved using both dynamic programming and a branch and bound approach using state space relaxation. These two approaches are contrasted with different data and with different assumptions to compare the influence of alternative factors on the computational efficiency of both solution methods.     

Approximate algorithms for the competitive facility location problem

We consider the competitive facility location problem in which two competing sides (the Leader and the Follower) open in succession their facilities, and each consumer chooses one of the open facilities basing on its own preferences. The problem amounts to choosing the Leader’s facility locations so that to obtain maximal profit taking into account the subsequent facility location by the Follower who also aims to obtain maximal profit. We state the problem as a two-level integer programming problem. A method is proposed for calculating an upper bound for the maximal profit of the Leader. The corresponding algorithm amounts to constructing the classical maximum facility location problem and finding an optimal solution to it. Simultaneously with calculating an upper bound we construct an initial approximate solution to the competitive facility location problem. We propose some local search algorithms for improving the initial approximate solutions. We include the results of some simulations with the proposed algorithms, which enable us to estimate the precision of the resulting approximate solutions and give a comparative estimate for the quality of the algorithms under consideration for constructing the approximate solutions to the problem.     

基于改进NSGA-II算法的多级服务设施备用覆盖选址决策模型

为了应对跨区域突发事件过程中受灾点服务差异化需求的问题,建立了应急储备设施点的多级备用覆盖选址决策模型,即一个需求点由多个应急设施提供不同质量水平的服务,并考虑设施繁忙状态下由其他设施点提供服务的状况,使模型更加符合实际应用。首次通过设计分段的染色体编码方式改进NSGA-II算法提升运算效率以更好地解决多目标选址决策问题,将改进方法下得到的Pareto解分布与NSGA-II算法下的仿真结果进行对比分析,结合设施点的部署策略得到不同的空间布局方案。证明了模型的可行性及改进NSGA-II算法在解决设施点多目标选址决策问题时的有效性。     

Profit maximization and reduction of the cannibalization effect in chain expansion

We consider the facility location problem for an expanding chain which competes with other chains offering the same goods or service in a geographical area. Customers are supposed to select the facility with maximum utility to be served and facilities in the expanding chain may have different owners. We first use the weighted method to develop an integer linear programming model to obtain Pareto optimal locations related to the inner competition between the owners of the old facilities and the owners of the new facilities. This model is applied to maximizing the profit of the expanding chain taking into account the loss in market share of its old facilities caused by the entering of new facilities (cannibalization effect). A study with data of Spanish municipalities shows that the cannibalization effect can be significantly reduced by sacrificing a small portion of profit.     

考虑应急设施中断风险与防御的可靠性选址模型研究

为提高应急设施运行的可靠性和抵御中断风险的能力, 研究中断情境下的应急设施选址-分配决策问题。扩展传统无容量限制的固定费用选址模型, 从抵御设施中断的视角和提高服务质量的视角建立选址布局网络的双目标优化模型, 以应急设施的建立成本和抵御设施中断的加固成本最小为目标, 以最大化覆盖服务质量水平为目标, 在加固预算有限及最大最小容量限制约束下, 构建中断情境下应急设施的可靠性选址决策优化模型。针对所构建模型的特性利用非支配排序多目标遗传算法(NSGA-Ⅱ)求解该模型, 得到多目标的Pareto前沿解集。以不同的算例分析和验证模型和算法的可行性。在获得Pareto前沿的同时对不同中断概率进行灵敏度分析, 给出Pareto最优解集的分布及应急设施选址布局网络的拓扑结构。     

铁路应急设施非概率可靠性选址优化研究

为解决小样本、贫信息下铁路应急资源储备点的可靠性选址问题,创新性地将选址-路径问题与区间非概率可靠性方法结合起来,考虑灾情发生后应急设施点在可接受的时间范围内响应受灾点的需求能力及其稳定程度,采用区间值度量路段阻抗,基于区间非概率可靠性理论及区间运算规则,提出路径的非概率可靠性度量及可靠最短路径选择方法;建立基于区间时间阻抗下可靠最短路径的无容量设施选址模型,提出约束条件限制的Monte Carlo改进算法,确定了铁路资源储备点选址的最优方案。实例表明,本文的优化方案能更好地保证救援的时间可靠性,改进的求解算法具有更小的时间复杂度,有效地缩短了运算时间,改善了解的质量。本文的方法与模型体系对于实现铁路应急设施可靠性选址,为决策者提供决策支持,提高铁路应急响应能力具有重要的指导意义。     

带有异常点的平方度量设施选址问题

传统的设施选址问题一般假设所有顾客都被服务,考虑到异常点的存在不仅会增加总费用(设施的开设费用与连接费用之和),也会影响到对其他顾客的服务质量.研究异常点在最终方案中允许不被服务的情况,称之为带有异常点的平方度量设施选址问题.该问题是无容量设施选址问题的推广.问题可描述如下:给定设施集合、顾客集,以及设施开设费用和顾客...     

A GRASP + ILP-based metaheuristic for the capacitated location-routing problem

In this paper we present a three-phase heuristic for the Capacitated Location-Routing Problem. In the first stage, we apply a GRASP followed by local search procedures to construct a bundle of solutions. In the second stage, an integer-linear program (ILP) is solved taking as input the different routes belonging to the solutions of the bundle, with the objective of constructing a new solution as a combination of these routes. In the third and final stage, the same ILP is iteratively solved by column generation to improve the solutions found during the first two stages. The last two stages are based on a new model, the location-reallocation model, which generalizes the capacitated facility location problem and the reallocation model by simultaneously locating facilities and reallocating customers to routes assigned to these facilities. Extensive computational experiments show that our method is competitive with the other heuristics found in the literature, yielding the tightest average gaps on several sets of instances and being able to improve the best known feasible solutions for some of them.     

考虑顾客便利半径和质量阈值的竞争设施选址问题

在竞争设施选址问题中,顾客选择行为是决定设施占领市场份额的重要因素,其描述了需求在设施之间的分配方式。为了贴近顾客真实的光顾行为,本文提出了一种考虑顾客便利半径和质量阈值的顾客选择规则,并研究了在该规则下市场中新进入公司的竞争设施选址问题。提出了一种基于排名的遗传算法(RGA)求解该问题,并将该算法与经典遗传算法(GA)和基于排名的离散优化算法(RDOA)进行了比较,结果说明了算法的有效性以及模型中质量阈值的重要性。     

Single- and multi-objective defensive location problems on a network

This paper considers a new optimal location problem, called defensive location problem (DLP). In the DLPs, a decision maker locates defensive facilities in order to prevent her/his enemies from reaching an important site, called a core; for example, “a government of a country locates self-defense bases in order to prevent her/his aggressors from reaching the capital of the country.” It is assumed that the region where the decision maker locates her/his defensive facilities is represented as a network and the core is a vertex in the network, and that the facility locater and her/his enemy are an upper and a lower level of decision maker, respectively. Then the DLPs are formulated as bilevel 0-1 programming problems to find Stackelberg solutions. In order to solve the DLPs efficiently, a solving algorithm for the DLPs based upon tabu search methods is proposed. The efficiency of the proposed solving methods is shown by applying to examples of the DLPs. Moreover, the DLPs are extended to multi-objective DLPs that the decision maker needs to defend several cores simultaneously. Such DLPs are formulated as multi-objective programming problems. In order to find a satisfying solution of the decision maker for the multi-objective DLP, an interactive fuzzy satisfying method is proposed, and the results of applying the method to examples of the multi-objective DLPs are shown.