| 考虑权力结构的产品服务供应链服务渠道选择及协调研究 |
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| 引用本文： | 冯庆华,刘通.考虑权力结构的产品服务供应链服务渠道选择及协调研究[J].运筹与管理,2022,31(8):31-38. |
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| 作者姓名： | 冯庆华 刘通 |
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| 作者单位： | 西安财经大学 信息学院,陕西 西安 710100 |
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| 基金项目： | 陕西省哲学社会科学重大理论与现实问题研究项目(2022ND0177);西安财经大学扶持计划资助项目(17FCJH04) |
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| 摘 要： | 在制造业服务化转型过程中,传统的产品供应链转变为了产品服务供应链,为顾客提供产品和服务,服务可以由制造商或零售商提供,权力结构会对服务渠道的选择产生影响。本文通过建立博弈模型,研究了制造商为核心、零售商为核心以及制造商与零售商权力均等三种权力结构下最优服务渠道的选择问题,并应用两部定价契约对最优服务渠道的结果进行协调。研究发现,当制造商为核心时,最优的服务渠道为零售商提供服务,当零售商为核心时,最优的服务渠道为制造商提供服务,当制造商与零售商权力均等时,不存在最优的服务渠道。两部定价契约可以实现最优服务渠道的协调,最后通过数值仿真对结论进行了验证。
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| 关 键 词： | 服务化转型 服务渠道 权力结构 两部定价契约 协调 |
| 收稿时间： | 2021-01-11 |
Research on the Choice and Coordination Strategy of Service Channels in Product and Service Supply Chain Considering Power Structure |
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| FENG Qing-hua,LIU Tong.Research on the Choice and Coordination Strategy of Service Channels in Product and Service Supply Chain Considering Power Structure[J].Operations Research and Management Science,2022,31(8):31-38. |
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| Authors: | FENG Qing-hua LIU Tong |
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| Affiliation: | School of Information, Xi'an University of Finance and Economics, Xi'an 710100,China |
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| Abstract: | In the process of manufacturing service transformation, the traditional product supply chain is transformed into a product service supply chain to provide customers with products and services to customer. The service can be provided by manufacturers or retailers, and the power structure will have an impact on the choice of service channels. By establishing a game model, this paper studies the choice of the best service channel under three power structures: manufacturer as the core, retailer as the core and equal power between manufacturer and retailer, and coordinates the results of the best service channel by applying two-part pricing contracts. It is found that when the manufacturer is the core enterprise, the best service provider is the retailer. When the retailer is the core enterprise, the best service provider is the manufacturer. When the power of manufacturers and retailers is equal, there is no best service channel. The combination contract of two-part pricing contracts can realize the coordination of optimal service channel in supply chain. Finally, the results are verified by numerical simulation. |
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| Keywords: | service transformation service channel power structure two-part pricingcontract coordination |
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