首页 | 官方网站   微博 | 高级检索  
     

基于差价补偿策略的斯塔克尔伯格博弈协调优化
引用本文:蒋敏,孟志青,周娜,沈瑞.基于差价补偿策略的斯塔克尔伯格博弈协调优化[J].运筹与管理,2020,29(10):40-48.
作者姓名:蒋敏  孟志青  周娜  沈瑞
作者单位:浙江工业大学 管理学院,浙江 杭州 310023
基金项目:浙江省哲学社会科学规划项目(19NDJC215YB);国家自然科学基金面上项目(11871434)
摘    要:以智能产品为研究对象,建立了差价补偿策略下制造商与销售商的博弈模型,分别通过纳什均衡博弈和斯塔克尔伯格博弈协调优化对制造商和销售商的决策行为进行探讨,得到了Nash均衡下制造商与销售商之间交易策略,讨论了斯塔克尔伯格博弈下制造商的最优订购、最优补偿系数和销售商的订购量之间关系,提出了求解在给定补偿系数下斯塔克尔伯格博弈协调优化的近似最优批发价与最优订购量的算法。通过数值实验表明,制造商占优势地位时,差价补偿策略能实现整体供应链的协调优化,提高销售商的订购量以及制造商和销售商的利润,说明差价补偿策略可以有效地改善零供关系。

关 键 词:供应链契约  差价补偿策略  智能产品  斯塔克尔伯格博弈协调优化  
收稿时间:2020-02-28

Stackelberg Game Coordination Optimization Based on Price Difference Compensation Strategy
JIANG Min,MENG Zhi-qing,ZHOU Na,SHEN Rui.Stackelberg Game Coordination Optimization Based on Price Difference Compensation Strategy[J].Operations Research and Management Science,2020,29(10):40-48.
Authors:JIANG Min  MENG Zhi-qing  ZHOU Na  SHEN Rui
Affiliation:School of Management, Zhejiang University of Technology, 310023 Hangzhou, China
Abstract:Taking intelligent products as the research object, the game model between manufacturers and sellers is established. Through Nash equilibrium game and Stackelberg game, the decision-making behaviors of manufacturers and sellers are discussed. It is proved that there is transaction between manufacturers and sellers under Nash equilibrium. The relationship among manufacturer's optimal order, optimal compensation coefficient and retailer’s order quantity in Steinberg game is derived. An algorithm is proposed to solve the approximate optimal wholesale price and order quantity of Stackelberg game with a given compensation coefficient. Through numerical analysis, it is shown that when the manufacturer is in the dominant position, the price difference compensation strategy can realize the coordination of the whole supply chain, improve the order quantity of the seller, and increase the profits of the manufacturer and the seller. It is also shown that the price difference compensation strategy can effectively improve relationship between supply and retailer.
Keywords:supply chain contract  price difference compensation strategy  intelligent product  Stackelberg game coordination optimization  
点击此处可从《运筹与管理》浏览原始摘要信息
点击此处可从《运筹与管理》下载全文
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司    京ICP备09084417号-23

京公网安备 11010802026262号