| 产能分享对设备制造商和用户企业的影响研究 |
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| 引用本文： | 赵道致,朱晨威.产能分享对设备制造商和用户企业的影响研究[J].运筹与管理,2021,30(11):120-126. |
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| 作者姓名： | 赵道致 朱晨威 |
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| 作者单位： | 天津大学 管理与经济学部,天津 300072 |
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| 基金项目： | 国家自然科学基金资助项目(72072125) |
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| 摘 要： | 本文建立Stackelberg博弈模型比较了传统制造模式与产能分享模式下设备制造商和设备用户企业的利润,发现设备用户企业总是从产能分享模式中受益,但是订单需求增量不同的企业受益大小不同;平台制定的设备租赁价格对设备制造商的利润和设备用户企业的购买决策都将产生影响,对于任意固定价格的设备,平台的制定的最优租赁价格是唯一的,并且平台的最优利润是设备价格的倒U型函数;产能分享业务的出现对设备制造商产生了损益影响,当平台采取最优的定价策略时,价格相对比较高的设备的购买需求增加,设备制造商从产能分享业务中受益,价格相对比较低的设备的购买需求降低,设备制造商在产能分享业务中利益受损。最后通过算例分析对上述结果进行了验证。
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| 关 键 词： | 产能分享 平台定价 设备制造商 设备用户企业 |
| 收稿时间： | 2020-04-02 |
Research on the Impact of Capacity Sharing on Equipment Manufacturers and User Enterprises |
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| ZHAO Dao-zhi,ZHU Chen-wei.Research on the Impact of Capacity Sharing on Equipment Manufacturers and User Enterprises[J].Operations Research and Management Science,2021,30(11):120-126. |
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| Authors: | ZHAO Dao-zhi ZHU Chen-wei |
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| Affiliation: | College of Management and Economics, Tianjin University, Tianjin 300072, China |
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| Abstract: | The Stackelberg game model is used to compare the profits of equipment manufacturers and equipment user enterprises under the traditional manufacturing model and capacity sharing model. It is found that equipment user enterprises always benefit from the capacity sharing model, but companies with different order demand increments have different benefits. The equipment rental price established by the platform will have an impact on the profit of the equipment manufacturer and the purchase decision of the equipment user enterprise. For any fixed-price equipment, the optimal rental price established by the platform is unique, and the optimal profit of the platform is Inverse U-shaped function of equipment price. The emergence of capacity sharing business has a profit and loss impact on equipment manufacturers. When the platform adopts the optimal pricing strategy, the purchase demand for relatively high-priced equipment increases, and equipment manufacturers benefit from the capacity sharing business. the purchase demand for relatively low-priced equipment decreases, and equipment manufacturers have suffered a loss with the capacity-sharing business. Finally, the above results are verified by a case study. |
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| Keywords: | capacity sharing platform pricing equipment manufacturer equipment user enterprises |
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