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考虑合作网络稳健性的三参照点决策方法
引用本文:韩菁,滕新玉,叶顺心,柴建.考虑合作网络稳健性的三参照点决策方法[J].运筹与管理,2018,27(11):26-35.
作者姓名:韩菁  滕新玉  叶顺心  柴建
作者单位:1.陕西师范大学 国际商学院,陕西 西安 710119; 2.西安交通大学 管理学院,陕西 西安 710049; 3.暨南大学 管理学院,广东 广州 510632; 4.西安电子科技大学 经济与管理学院,陕西 西安 710126
基金项目:国家自然科学基金(71403158,71473155);中国博士后科学基金 (2016M590960)
摘    要:在合作网络的决策中,由于分散的成员之间缺乏直接交流及表达主观偏好的机会,关键成员会因为满意度下降而导致合作网络的退化甚至解体。为了维护合作网络的稳健性,本文基于特殊心理参照点对网络决策成员的影响,提出了一种合作网络中考虑关键节点的三参照点决策方法。首先,依据三参照点理论,考虑“底线”、“目标”、“现状”等参照点,构建符合决策者主观感受的满意度函数,进而计算网络中参与决策的成员对各方案的综合满意度;然后,依据网络节点(成员)在网络结构上的重要性,计算成员的决策权重;进一步地,计算全体成员的整体满意度,据此进行方案排序;最后,通过一个协同创新中心的决策案例说明本方法的可行性。

关 键 词:合作网络  稳健性  三参照点理论  决策  
收稿时间:2018-02-05

A Decision-making Method of Tri-reference Point Theory Considering Robustness of the Cooperative Network
HAN Jing,TENG Xin-yu,YE Shun-xin,CHAI Jian.A Decision-making Method of Tri-reference Point Theory Considering Robustness of the Cooperative Network[J].Operations Research and Management Science,2018,27(11):26-35.
Authors:HAN Jing  TENG Xin-yu  YE Shun-xin  CHAI Jian
Affiliation:1.International Business School, Shaanxi Normal University, Xi’an 710119, China;2.School of Management, Xi’an Jiaotong University, Xi’an 710049, China;3.Management School, Jinan University, Guangzhou 510632, China;4.School of Economics and Management, Xidian University, Xi’an 710126, China
Abstract:In the process of decision-making of cooperative network, the decentralized members usually lack the opportunities to communicate and express their subjective preferences directly. So the satisfaction degree of the key members will decline and finally bring about the degradation or even disintegration of the cooperative network. In order to maintain the robustness of the cooperative network, in this paper we consider the influence of special psychological reference points on network decision makers and propose a decision-making method of Tri-reference point theory considering key nodes in cooperative networks. Firstly, according to the Tri-reference point theory and considering the “minimum requirement”, “status quo”and“goal” reference points, we construct the satisfaction degree function which can reflect the decision maker’s subjective feelings, and then calculate the comprehensive satisfaction degree of the members participating in the decision .Secondly, by considering the importance of network nodes (members) in the networks structure, we calculate the decision weights of the members. And then the overall satisfaction degree of all members can be determined, which is used to rank the alternatives. Finally, we use a decision case of a collaborative innovation center to illustrate the feasibility of the developed approach.
Keywords:collaborative networks  robustness  Tri-reference point theory  decision-making  
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