| 交货期差异下的双渠道订货与协调优化策略 |
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| 引用本文： | 徐飞,王红蕾.交货期差异下的双渠道订货与协调优化策略[J].运筹与管理,2020,29(4):121-129. |
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| 作者姓名： | 徐飞 王红蕾 |
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| 作者单位： | 贵州大学 管理学院,贵州 贵阳 550025 |
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| 基金项目： | 国家自然科学基金资助项目(71661004);黔科合平台人才[2017]5788。 |
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| 摘 要： | 由于顾客往往具有不同交货期的期望,从而导致线上与线下渠道冲突加剧,同时也为其进行合作提供了基础。因此针对该问题,以一个开辟线上渠道的制造商和一个线下零售商组成的双渠道供应链系统为研究对象,分别建立了考虑交货期差异下二者合作时的利润优化模型。在此基础上,首先采用不动点定理证明了制造商开辟的线上渠道与线下零售商订货纳什均衡的存在性与唯一性,并探讨了二者均衡订货量与交货期差异率的关系;其次,证明了仅仅采用批发价格与服务费用契约无法协调制造商与线下零售商组成的供应链系统,进一步优化设计了两部定价协调机制,并实现二者的双赢。最后通过算例证明了纳什均衡的存在性以及订货均衡与交货期差异率的关系。
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| 关 键 词： | 优化 纳什均衡 交货期 订货 协调机制 |
| 收稿时间： | 2019-03-07 |
Ordering and Coordination in a Dual-Channel Supply Chain under the Difference of Due Date |
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| XU Fei,WANG Hong-lei.Ordering and Coordination in a Dual-Channel Supply Chain under the Difference of Due Date[J].Operations Research and Management Science,2020,29(4):121-129. |
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| Authors: | XU Fei WANG Hong-lei |
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| Affiliation: | School of Management, Guizhou University, Guiyang 550025, China |
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| Abstract: | Customers often have different demands for delivery times,which can exacerbate the channel conflict between online and offline.However,this also provides the foundation for cooperation.To cope with this problem,a dual-channel supply chain system consisting of a manufacturer online channel and an offline retailer is investigated.Game theory and coordination theory are adopted in order to analyze the ordering and cooperation policy of two retailers.Therefore,a profit model for cooperative online and offline retailers with the difference of the due date is established respectively.Based on this,the existence and uniqueness of the ordering Nash equilibrium of online and offline retailers are proved by the fixed point theorem,and a two-part coordination mechanism to achieve a win-win for the manufacturer and retailer is designed.The result indicates that the order quantity of two retailers has a strategic substitution relationship as a result of the existence of ordering Nash equi-librium.In addition,we prove that the system of offline retailers and manufacturers cannot be coordinated only with the contract of wholesale prices and service fee.Furthermore,a two-part coordination mechanism is improved to achieve a win-win for both manufacturers and retailers which provides a powerful theoretical basis for the coordination and cooperation of the firm. |
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| Keywords: | optimization nash equilibrium due date ordering coordination mechanism |
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