| 云服务供应链技术创新与动态定价的微分博弈分析 |
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| 引用本文： | 鲁馨蔓,李艳霞,王君,余思勤.云服务供应链技术创新与动态定价的微分博弈分析[J].运筹与管理,2020,29(6):49-57. |
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| 作者姓名： | 鲁馨蔓 李艳霞 王君 余思勤 |
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| 作者单位： | 1.天津财经大学 管理科学与工程学院,天津 300222;2.湖南大学 工商管理学院,湖南 长沙 410082 |
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| 基金项目： | 教育部人文社会科学研究项目(17YJC630097) |
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| 摘 要： | 考虑了时间因素对产品技术先进度的影响,引入微分博弈的方法在动态框架下研究云服务产品动态定价及技术创新问题。分别探讨了两种合作研发模式(创新成本分担契约和收益共享契约)下的微分博弈模型及均衡结果。结果表明,技术先进度敏感系数的增加会提高技术创新投入、云产品价格以及云服务供应链各成员利润;对于整个云服务供应链来说,选择低创新成本分担比例或高收益共享比例更加有利;当云服务供应链内部成员意见不一致时,可使用一次性转让合同来协调两方的行为。最后通过数值算例展示了模型的有效性。
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| 关 键 词： | 云服务供应链 技术创新 微分博弈 一次性转让合同 |
| 收稿时间： | 2019-07-18 |
Differential Game Analysis of Technological Innovation and Dynamic Pricing in the Cloud Service Supply Chain |
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| LU Xin-man,LI Yan-xia,WANG Jun,YU Si-qin.Differential Game Analysis of Technological Innovation and Dynamic Pricing in the Cloud Service Supply Chain[J].Operations Research and Management Science,2020,29(6):49-57. |
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| Authors: | LU Xin-man LI Yan-xia WANG Jun YU Si-qin |
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| Affiliation: | 1. School of Management Science and Engineering, Tianjin University of Finance and Economics, Tianjin 300222, China;2. Business School, Hunan University, Changsha 410082, China |
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| Abstract: | Considering the influence of time factor on the product technology advanced degree, this paper introduces differential game to analyze dynamic pricing and technical innovation of cloud service products in the dynamic framework. Two kinds of cooperative research and development mode (linked respectively to innovation cost-sharing contract and revenue-sharing contract) are discussed separately. The results show that technology innovation investment, cloud product prices and profits of cloud service supply chain members will increase with the sensitivity coefficient of technology advanced degree. For the entire cloud service supply chain, choosing lower innovation cost sharing proportion and higher revenue-sharing proportion are more favorable. In addition, lump sum transfer contract can be used to coordinate the behavior of the cloud service supply chain members when inconsistencies occur. Finally, the numerical examples show the validity of the model. |
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| Keywords: | cloud service supply chain technology innovation differential game lump sum transfer contract |
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